Concept of brand
Through exformation and the fantasy world, ILLIZA HO inspires a new way of living with her uniquely crafted accessories. Ho draws ideas from daily life where orthodox ideas are subverted, where reality meets the magical realms.
ILLIZA HO Accessories Designer’s Profile
Accessories designer ILLIZA HO Chia-Hui graduated from the London College of Fashion in 2010 and received a Foundation Degree with distinction in fashion accessories design. Prior to striking out on her own Ho worked at LGC as a watch designer for Hush Puppies. The stint in LGC has honed Ho’s experience in product development and her love for fashion began to sprout. Her stay in LGC has also helped her gain much knowledge in the day-to-day operation in a retail environment.
Ho’s goal is to combine her acquired knowledge with her industrial design background to eventually develop a luxury accessories brand of her own. Her very first bag design in 2010 featured alternative structures that she later called: genetic mutation. The final fantasy-themed bag later got her into the final of Design-A-Bag Competition in 2010 by Fashion Access Trade Fair in Hong Kong.
In 2011, Ho's talent was spotted by Prof Datuk (Dr) Jimmy Choo, OBE. She later became his assistant designer, and he is her mentor. Trained by Datuk Jimmy Choo himself, Ho is continually soaking up new ideas from her travel with her mentor to different countries including UK, France,Germany, Czech Republic, Brazil, Australia,New Zealand, Singapore, Malaysia, China,Hong Kong,Taiwan, South Korea and Japan.She also attended the Design and Art seminar in FAAP in São Paulo, Brazil in 2012.
Ho made her debut runway show in Kuala Lumpur, Malaysia in 2013. Soon after, she was awarded the Most Promising Designer award from Mercedes-Benz STYLO Fashion Awards in March the following year, an accolade that jump started her career in accessories design.
Riding the momentum and to capture the market's imagination, she went on to showcase her creations at Malaysia Fashion Week in 2014, MICAM Shanghai,Mercedes-Benz STYLO Fashion Grand Prix ,the closing winners' party of the inaugural Kuala Lumpur City Grand Prix,the global launch of Malaysia Fashion Week in Paris, Malaysia Fashion WeeK in Kuala Lumpur and Taipei in Style in 2015 to much success. She also awarded the protégé award from Merceds-Benz STYLO Fashion award. At most recently, She made a design talk at the Youth Senior High School,Taichung Taiwan last November.